Times have changed. Consumers today expect openness, and brands that hold onto secrecy do not remain unscrutinised for long.
Winning back the trust of consumers is one of the most essential battles businesses of our era could engage in, and it needs to be played on the offensive.
A new study on band trust during COVID finds that Australian supermarkets scored big in the consumer trust-stakes at the height of the pandemic.
We are in the age of scepticism, transparency and empowerment, and the need to trust our leaders and businesses is at an all time high.
Is it okay to not have God fully figured out and accept that you’ve reached the limits of your understanding?
I had prepared for this job interview, prayed for the right answers, and proven my determination to give the job my all.