The brilliance of Apple’s marketing is that it captures our hearts, our wills, our loves, writes Stephen McAlpine.
Newphoria, Oldphobia, and the Antidote
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The brilliance of Apple’s marketing is that it captures our hearts, our wills, our loves, writes Stephen McAlpine.
No amount of luxury holidays seem to block the bitter wind of anxiety in our modern West. It is beginning to feel like storms are brewing.
In our culture of modern idolatry, we have made our stuff our god. Your stuff may disappear, but God’s not going anywhere.